CLIENTELE
Iceberg Guards
Iceberg Guards of New York, the official mouthguard of Floyd Mayweather, became the official mouthguard of the Amateur Athletic Union during the summer of 2019. Their Partnership gave access to become a vendor at AAU Nationals Competitions across the US. We partnered with Iceberg to launch its premiere customized mouthguard in the AAU Market. We analyzed their current marketing and sales growth strategy and helped to implement strategy changes ranging from media content creation to pricing tactics. We also assisted in creating the buyer journey analytics to shorten their sales cycle. These changes helped increase gross sales by 650% on the campaign.
Global Health Connections International
Global Health Connections International is a nonprofit organization headquartered in North Carolina that serves as a clearinghouse for education and career opportunities in STEAM and global health. We partnered with GHCI to redevelop and redesign their website in order to make the donation and sign up process easier website visitors. We edited the website layout to make it easier to digest while also giving it an updated modern look. Click Here to Check It Out!
UNC Shuford Program in Entrepreneurship
The UNC Shufford Program in Entrepreneurship is one of the top undergraduate entrepreneurship programs in the entire world. I serve as an entrepreneur in residence, advising over up to 10 student-led and owned companies at a time, providing them with the proper tools they need to make their ventures successful. During my stint, I coached 25 students to academic and entrepreneurial success, giving them the foundation they need to build companies in the near future.
Young Founders Institute
Young Founders Institute is an entrepreneurial boot camp for Middle and High Schoolers looking to grow their entrepreneurial talent. Started by MIT Graduate and former Kaplan Test Prep official Tom Rose, since inception I have worked diligently with YFI to help produce, implement and continuously improve their entrepreneurial education curriculum while also helping them hone in on their marketing and growth strategies. While serving as an Entrepreneur in Residence for the program, I coached 50+ students to profitable e-commerce businesses while teaching them the necessary skills to be able to maintain and grow them over time.
McLaurin Funeral Home
McLaurin Funeral Home of Reidsville, North Carolina is considered to be the premiere community funeral homes in the Rockingham County Area. We partnered with McLaurin to develop a new marketing strategy and update their digital marketing channels. These updates included logo and photo enhancements and layout adjustments as well as content creation and increasing communication clarity. We also managed McLaurin’s website SEO making their website more search friendly while also connecting their social and web platforms together making them more effective lead generation tools. Click Here to Check It Out!
MLDY Music
MLDY Music is an online social networking web application for musicians to find and collaborate with other musicians. We worked with MLDY Music in order to help further develop their business and marketing plan in order to prepare for a potential fundraising round. We also worked with MLDY Music to help find potential funding opportunities through which we have helped them to raise over $2000 in equity-free funding thus far.
Boss Bands
Boss Bands is an e-commerce company that provides fully customized headbands for Boss Athletes. We partnered with boss bands to help develop their business development strategy and marketing plan. This plan focused on driving online traffic to their web platform using social media and ppc advertising. We also provided digital content creation for Boss Bands in the form of Social Media Post, Logos and Web Platform Graphics. Post plan implementation Boss Bands was able to see a 2,000% return on its advertisement spending.
Elm Grove Baptist Church
Elm Grove Baptist Church is a Non Profit Organization based in North Carolina seeking to grow their youth and young adult worshipper following through grassroots events in the local community. We partnered with them to help develop, design and create marketing materials for these events. Elm Grove Baptist Church was able to see a direct increase in event attendees with event attendance ranging between 25 to 200 individuals based on the market the event targeted. Elm Grove was also able to increase their Social Media Following and Engagement as a result.